A useful AI video brief defines the audience, the action you want them to take, the approved message and where the video will appear. Decide those points before choosing an avatar, voice or visual style. The production method should serve the communication goal.
Choose one job for the video
A service introduction, product explanation and campaign advert need different scripts. Pick the main question the viewer should understand and the next step they should be able to take.
For example, a consultant’s introductory video might explain the problem they solve and invite a discovery call. It does not need to describe every service and repeat the whole website.
Prepare accurate source material
Provide approved brand assets, service information, product images and any claims that must be included. Identify wording that needs legal or specialist review before publication.
AI-generated content still needs human checking. Do not invent testimonials, results, endorsements or demonstrations that the business cannot support. Ask for corrections when a generated image misrepresents the product or service.
Specify the delivery requirements
Your brief should cover:
- Where the video will run and the required aspect ratios.
- Approximate length, language and tone of voice.
- Whether captions, a presenter or a voiceover are needed.
- Brand colours, logo placement and the call to action.
- Who approves the script and how revisions will be handled.
Platform specifications and disclosure requirements can change. Confirm the current rules for the intended destination before publication rather than treating one export as suitable everywhere.
Decide what AI should and should not do
AI may help with a presenter, narration, illustration or a visual sequence. Real screenshots, product footage or a recorded demonstration may be more suitable when accuracy matters.
If a video uses a real person’s likeness or a cloned voice, obtain appropriate permission. Agree which assets the business may reuse and whether any third-party licences restrict the finished work.
Connect the video to a relevant page
A viewer who clicks should reach the service or offer discussed in the video. Keep the message consistent and make the next action visible. Measure useful enquiries or purchases where possible; views alone do not show that a video has helped sales.
Get a scoped production plan
Explore AI video and content production, then send a project brief with your audience, message, assets and intended platforms. If the landing page needs work as well, our website design service can help connect the content to a clearer customer journey.